Industrial

KNOB

Extra Form

Country	Korea
Year	2024
Award	WINNER
Affiliation	SAMSUNG DESIGN MEMBERSHIP
Designer	Chanyeong Kang
Description(English)	In today's world, where cars are not only owned but also shared, there is a need for a new type of key. I propose 'KNOB', a key that functions like a doorknob, a medium for entering space, serving as the starting point for a borderless mobility experience. KNOB has the potential to personalize the mobility experience for users by profiling their data related to the mobility environment, regard-less of which mobility option they choose to use.
Description(Native)	전통적인 자동차 열쇠는 자동차를 대표하고 기능을 제어하는 중요한 도구였습니다. 그러나 이모빌라이저의 도입으로 키는 자동차를 잠그기 위한 리모컨의 역할만 하여, 우리의 주머니, 컵홀더, 가방 안에서 천대받는 신세가 되었습니다. 자동차가 공유되는 시대에는 새로운 키가 필요합니다. 저는 'KNOB'라는 문고리 같은 역할의 키를 제안합니다. 공간에 들어가는 매개체로서, 경계가 없는 모빌리티 경험의 시작점이 되어주는 제품입니다. KNOB는 사용자의 모빌리티 환경과 관련된 데이터를 프로파일링하여 사용자 맞춤형 모빌리티 경험을 제공할 수 있습니다.
Positive Comments
Judging Comments	The KNOB key reimagines mobility access with a design that integrates seamlessly into shared and personal transportation. By profiling user data, it personalizes the mobility experience across different options. This innovative approach to key design simplifies access and enhances user convenience, earning high marks for its forward-thinking and user-centric design.

1. in Space
   

   Quiet Boundary

2. in Space
   

   Blissful Breeze

3. in Space
   

   Luci Atelier

4. in Space
   

   Mocha

5. in Space
   

   MJ Residence

6. in Space
   

   VARIABLE AND TRANQUIL HOUSE

7. in Space
   

   SANWA METAL INDUSTRY

8. in Space
   

   Flowing White

9. in Space
   

   Living in the dream

10. in Space
    

    Euphoric Harmony

11. in Space
    

    NOC

12. in Space
    

    ALL WHITE

13. in Space
    

    Level House

14. in Space
    

    The Comforting Embrace of Wood

15. in Space
    

    XIANG DUCK

16. in Space
    

    MUJI Style

17. in Space
    

    Anti Prohibition

18. in Space
    

    Dainty Suite

19. in Space
    

    CONTINUATION

20. in Space
    

    PURITY

21. in Space
    

    Resonance

22. in Space
    

    Terrain

23. in Space
    

    Artistic Bosque

24. in Space
    

    Singapore HDB in Mid Century Modern Style

25. in Space
    

    Singapore Condominium in Baba Nyonya Style

26. in Space
    

    2024 Spring Living Experiment Festival

27. in Space
    

    Scarlet Threads

28. in Space
    

    Silence in the Mirror

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