Vice President Design Experience, Dassault Systèmes

Regional Advisor, World Design Organisation (WDO)

After 30 years in various executive and design management positions in the automotive industry, Global Executive Director at General Motors in charge of the Design of the group's eight brands, and Renault Design Director for the Twingo, Clio & Scénic programs, Anne ASENSIO joins Dassault Systèmes in 2008 as Vice President Design Experience. She created the "Design" discipline and design research department of Dassault Systèmes as well as the DESIGNStudio entity, bringing together a multidisciplinary team in innovation strategy through design, experience design, upstream thinking, design research, design management.

Advocating a participatory approach with regard to new technologies and virtual universes, the DESIGNStudio supports Dassault Systèmes’ customers in fast-growing industrial sectors in their needs for transformation, digital and sustainable innovation, towards new business models for a circular economy, towards virtuous design processes, as a manifestation of their value proposition to their end customers. Anne collaborates with designers, artists, maverick thinkers, innovators in diverse industry and public sectors. Imagining alternatives strategies to transform the world we live in in a more sustainable and desirable one, Anne enables cross-thinking, colliding nature inspired and technological approaches through creation and ultimately leverage the value of design for users, citizens and humans’ well-being.