Communication

MidAutumn full moon

Extra Form

Area	China
Year	2025
Award	WINNER
Affiliation	Li Jiuzhou
Designer	Li Jiuzhou
Description(English)	In China, the moon, rabbits and tea represent the Mid-Autumn Festival. Giving tea as gifts in the Mid-Autumn Festival is also a tradition in China. Packaging can be reused. The metal ring below the moon serves as the base of the moon. Creative inspiration comes from a poem by China "Seeing the moon rise from the sea, even though it is far apart, the hearts are together". The idea of packaging comes from this. Rabbit doll, which can be clamped on the rim of the cup to catch the label of the teabag and prevent it from falling into the cup. The moon can be used as a desk lamp after charging.
Description(Native)	几千年前，据说月亮上有一只兔子，洁白如玉，所以叫“玉兔”。久而久之，玉兔就成了月亮的代名词。古代文人写诗填词，往往以玉兔象征月亮。 2023年是中国的兔年。中秋节送礼，兔子和月亮关系最密切，中秋节送茶也是中国的传统。月亮、兔子和茶也代表中秋节。 包装上的印章文字写着“吉祥中秋”，向古老而浪漫的传统致敬。 盒子里的包装有它的用途:月亮下面的金属环作为月亮的底座。蓝色pvc起固定作用，选蓝色是中国的一句著名的诗，“看月亮从海上升起，尽管天各一方，心在一起”。包装的想法由此而来。蓝色代表海洋，月亮从海洋中升起。兔子公仔，可以夹在杯沿上，耳朵卡住茶包的标签，防止它掉进杯子里。月下有充电孔洞。充电后可以当台灯用。
Positive Comments
Judging Comments	This Mid-Autumn Festival tea packaging blends cultural tradition with modern reuse. Inspired by the poem “Seeing the moon rise from the sea, though far apart, hearts are together,” it symbolizes unity through the moon, rabbit, and tea. The moon-shaped box becomes a desk lamp, while the rabbit doll doubles as a teabag holder. With its thoughtful design and reusability, the packaging extends the festive spirit beyond the holiday.

1. in Communication
   

   KUMA

2. in Communication
   

   mm941

3. in Communication
   

   Accusefive 2024 Super Live Tour

4. in Communication
   

   Buyeo County Font

5. in Communication
   

   YUNJAC ALPHANAX

6. in Communication
   

   HUBFUN

7. in Communication
   

   Key Visual development Samsung SDS Cello Square

8. in Communication
   

   MORA Vu

9. in Communication
   

   Carla Pan

10. in Communication
    

    MidAutumn full moon

11. in Communication
    

    Sin is a pleasure

12. in Communication
    

    HUHUDUN

13. in Communication
    

    Slow Vision

14. in Communication
    

    BACK OF GYEONGBOKGUNG

15. in Communication
    

    TUTORO

16. in Communication
    

    Maple Rewind Interactive picture book App

17. in Communication
    

    Headcount

18. in Communication
    

    Are Disasters Democratic

19. in Communication
    

    Habit Fitness Brand Identity Design Renewal

20. in Communication
    

    DaJing Omakase

21. in Communication
    

    Fly Head of Texture

Designed by sketchbooks.co.kr / sketchbook5 board skin