Communication

ATHOME Welcome Spirit Box

Extra Form

Area	Korea
Year	2025
Award	WINNER
Affiliation	ATHOME Corp.
Designer	Sehoon Na, Jusang Jang, Gyuseong Choi, Yongwoo Song, Soi Jeon
Description(English)	The ATHOME Welcome Spirit Box is more than just a gift. It embodies ATHOME’s core spirit of Think Why, Do Fast, Team First, and was created to communicate our mission of solving hidden problems to improve daily life, along with our clear principles of taking steady, 1cm steps forward every day. The notepad and pen represent this core spirit, while the mug reflects our mindset of identifying and addressing unseen issues through a hidden message inside. The mini calendar captures small yet meaningful elements of ATHOME, and the measuring tape symbolizes our belief in growing 1cm at a time, every day.
Description(Native)	앳홈의 웰컴 스피릿 박스는 단순한 선물이 아닌, 앳홈의 핵심 스피릿 Think Why, Do Fast, Team First를 담은 특별한 매개체입니다. '일상 속 숨겨진 문제 해결을 통해 고객의 생활에 행복을 제공한다'는 미션과, 이를 위해 '현실을 정확히 측정하고 매일 1cm씩 나아가겠다'는 업무의 기준과 목표를 구성원들에게 명확하게 전달하기 위해 제작되었습니다. TDT 메모패드 & 펜은 Think Why, Do Fast, Team First라는 핵심 스피릿을 담은 노트와 볼펜입니다. 팀을 위해 생각을 기록하고, 빠르게 실천하는 순간을 함께합니다. 히든 머그는 컵 안 숨겨진 메시지를 발견하는 순간처럼, 앳홈은 일상 속 숨겨진 문제를 찾아내고 해결하며 더 나은 삶의 가치를 완성해 갑니다. 미니 엘리먼츠 달력은 작은 차이를 통해 솔루션을 만들어온 앳홈의 엘리먼츠를 담았으며, 작은 변화들이 쌓여 우리의 일상을 더 나은 방향으로 변화시키길 바라는 마음을 담았습니다. 줄자에는 작은 전진이 쌓여 결국 목적지에 도달하듯, 현실을 정확히 측정하고 매일 1cm씩 더 나아가는 앳홈의 태도를 담았습니다. 웰컴 스피릿 박스에 담긴 섬세한 디테일을 통해 앳홈이 일상의 문제를 어떻게 바라보고 해결해 나가는지에 대한 태도와 진정성을 직접 느낄 수 있기를 바랍니다.
Website	athomecorp.com
Positive Comments
Judging Comments	The ATHOME Welcome Spirit Box is designed to embody the company’s values of Think Why, Do Fast, Team First. Each item carries symbolic meaning: the notepad and pen represent steady progress, the mug hides a message about solving unseen problems, the mini calendar reflects meaningful daily moments, and the measuring tape symbolizes growth step by step. This thoughtful curation was highly praised for translating corporate philosophy into tangible objects that communicate ATHOME’s mission in a warm and memorable way.

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