Communication

Nara Space

Extra Form

Area	Korea
Year	2025
Award	WINNER
Affiliation	tedo Inc.
Designer	Changmin Ahn
Description(English)	Nara Space is a deep-tech company that developed South Korea's first quasi-real-time Earth observation satellite. After seven years, it faced limits technology alone couldn’t solve. Seeing the lack of brand consistency as a weakness, it launched a full rebrand. From logotype and symbol to digital design and templates, every part was unified under one identity. The new visuals and story quickly raised its market presence and trust. The effort led to 30 billion KRW in funding, and the company is now preparing for an IPO. The brand symbol, inspired by satellite wings, reflects Nara Space’s aim to lead Korea’s space future.
Description(Native)	나라스페이스는 한국 최초로 준 실시간 관측 인공위성을 개발한 딥테크 기업입니다. 뛰어난 기술을 가지고 있었지만, 창업 7년만에 기술력만으로는 넘을 수 없는 현실적인 한계에 직면했습니다. 일관된 브랜드 경험의 부재가 원인이라는 판단으로 전사적인 브랜드 구축 작업을 진행했습니다. 로고타입과 심볼, 디지털 디자인, 문서 템플릿까지 기업의 모든 부분에 브랜드 디자인을 입혔습니다. 통일된 비주얼 아이덴티티와 스토리텔링은 단기간에 시장 내 존재감과 신뢰도를 높였고, 브랜딩 작업 이후 총 300억 원 규모의 투자 유치에 성공하며 현재는 상장 준비를 진행 할 정도로 순항하고 있습니다. 관측 인공위성의 날개를 모티브로 디자인한 브랜드 심볼은, 한국의 미래 우주산업을 이끌어나갈 나라스페이스의 상징 그 자체로 사람들에게 기억 될 것입니다.
Positive Comments
Judging Comments	Nara Space, Korea’s first quasi-real-time Earth observation satellite developer, underwent a full rebrand to address inconsistent branding. Unified visuals and storytelling boosted market trust, secured 30 billion KRW in funding, and set the stage for an IPO. The satellite wing–inspired symbol effectively communicates its ambition to lead Korea’s space future.

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