Industrial

RUMS

Extra Form

Area	Korea
Year	2025
Award	WINNER
Affiliation	Seoul National University of Science and Technology
Designer	KIBEOM KIM
Description(English)	RUMS reimagines the act of fragrance blending not just as a functional process, but as a vivid visual performance within a pop-up store setting. By emphasizing the aesthetic experience rather than therapeutic outcomes, RUMS invites visitors to actively participate in the playful act of combining scents. Through this, RUMS bridges fragrance and entertainment, transforming simple scent sampling into an immersive visual ritual.
Description(Native)	RUMS는 향기 블렌딩을 단순한 기능적 작업이 아닌, 팝업스토어 안에서 펼쳐지는 감각적인 퍼포먼스로 재해석한 장치입니다. 아로마 테라피의 치료적 목적보다는 시각적 즐거움과 몰입을 중심으로 사용자의 참여를 유도하며, 향이 섞이는 과정을 직접 보고 체험할 수 있도록 설계되었습니다. RUMS는 전통적인 아로마 제품이 주는 정적인 인상에서 벗어나, 향을 다루는 과정을 하나의 엔터테인먼트로 승화시킵니다. 이를 통해 사용자는 향을 직관적으로 조합하고 발견하는 즐거운 경험을 하게 되며, 팝업스토어 공간에서 특별하고 기억에 남는 체험을 제공합니다.
Positive Comments
Judging Comments	RUMS transforms fragrance blending into a playful visual performance, inviting visitors to actively engage in combining scents within a pop-up store setting. By prioritizing aesthetics and interaction over functional outcomes, it turns sampling into an immersive ritual that bridges fragrance and entertainment. It was praised for reinterpreting scent experience as a cultural performance, making fragrance both engaging and memorable.

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