Industrial

Bloom

Extra Form

Area	Korea
Year	2025
Award	WINNER
Affiliation	Konkuk University
Designer	Junseo Choi, Taewoon Kang
Description(English)	Most of the existing cat towers on the market are unnecessarily big, heavy, and difficult to detach and attach, making consumers agonize to purchase them without hesitation. To solve these problems, Blooming Cat Tower uses a Velcro strap to detach and attach, making it easy to use. Also, it can be customized according to the size of the growing cat and the number of cats The holes in the cylinder surface are for strap attachment, but it is also a way for the owner and the cat interact with each other. Like putting a cat toy in the hole and playing with the cat. Bloom Cat Tower's form motif is a cat cozied up in a earthen pipe
Description(Native)	기존 시장의 캣 타워들은 대부분 불필요하게 크고, 무겁고, 설치 및 해체가 어려워서 소비자들이 선뜻 구매하기 망설여지는 제품들이 대부분입니다. Bloom은 이러한 문제를 해결하기 위해 벨크로 스트랩으로 조립이 가능해 설치 및 해체가 간편합니다. 또한 성장하는 고양이의 크기와 고양이의 수에 따라, 각 사용자의 실질적인 공간의 크기와 형태에 따라, 사용자 맞춤형으로 형태 구조를 바꾸는 게 가능합니다. 원기둥 표면의 구멍은 스트랩을 부착하기 위한 것이기도 하지만, 주인과 반려묘가 서로 즐겁게 교감할 수 있는 통로이기도 합니다. Bloom 캣 타워의 형태 모티브는 토관 속 고양이에서 가져왔습니다.
Positive Comments
Judging Comments	The Blooming Cat Tower addresses the bulkiness and inconvenience of traditional cat towers by using Velcro straps for easy assembly and disassembly. Its modular design allows customization based on the cat’s growth and the number of pets. Holes in the cylindrical surface not only serve as strap attachments but also create playful interaction points for owners and cats. Inspired by the image of a cat nestled in an earthen pipe, the design earned praise for combining practicality, adaptability, and a warm, engaging form.

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