Area | Chinese Taipei |
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Year | 2025 |
Award | WINNER |
Affiliation | CHUAN YU INTERIOR DESIGN |
Designer | CHUNG FU AN |
Description(English) | This project reimagines the eyewear retail space as a curated dialogue between industrial aesthetics and structural clarity. Departing from standardized formats, the design features floating display counters, semi-transparent rebar partitions, and high-CRI lighting to accentuate the tactile and visual qualities of each frame. Layers of light and shadow shape a dynamic rhythm that guides customer movement. A palette of iron and reclaimed wood introduces warmth and texture. Beyond function, the space offers an immersive experience that reflects the brand’s design-forward spirit and its belief in meaningful, sensory engagement. |
Description(Native) | 專案為一間以嶄新視角詮釋的眼鏡行空間設計。 業主希望打破傳統眼鏡行制式、冰冷的形象,創造一個具設計感與質感,也能讓顧客感到放鬆舒適的空間。因此,整體設計以「工業風格結合結構美學」為核心,融合材質語彙與燈光層次,營造出現代感十足且富有張力的視覺場域。 在展示櫃設計上,我們突破傳統方正、厚重的形式,重新塑造展示平台,營造「輕盈卻具張力」的視覺效果。長條型展示櫃透過結構比例與材料收邊技巧,將原本壓迫感強烈的櫃體,轉為具設計語言的焦點,不僅展現建築結構的美感,還能突顯商品特色。 空間區隔設計中,選用了鋼筋作為元素,構築出屏風般的半穿透結構。鋼筋不僅呼應工業風格,還為場域帶來若有似無的劃分感,使空間既有連貫性又不失機能界線。此設計巧妙地讓視線穿越,提升空間的通透感,讓顧客在移動中體會層次分明的節奏。 燈光設計是本案的重點之一。為呈現眼鏡的真實質感色彩,我們在主要商品區域選用高演色性照明設備,讓每副眼鏡在光線下展現材質細膩與設計感。周邊則運用投射型光源,透過光影的層次變化,為空間增添深度和節奏感,營造出立體且富有情境的氛圍。 在材質搭配上,我們選用了鐵件、舊木等質樸卻具溫度的素材,呈現工業風格中的溫潤調性,讓空間在理性與感性之間取得平衡。 從動線規劃、展示平台、空間分隔到燈光氛圍,每一個設計細節都回應了業主對「非制式、高質感」的期待。最終,這間眼鏡行不僅是一個商業空間,更是結合品牌理念與生活美學的場域。顧客在這裡體驗的不只是購物,而是一場融合視覺與感官的沉浸旅程。 |
Website | www.chuan-yu.tw |
Positive Comments |
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Judging Comments | This eyewear retail design blends industrial elements with structural clarity, using floating counters, rebar partitions, and reclaimed wood for a warm yet modern feel. It earned praise for creating an immersive shopping experience that enhances product presentation and brand identity. |
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