Communication

Public School 9 Brand Identity

Extra Form

Area	United States America
Year	2025
Award	WINNER
Client	Public School 9
Affiliation	The Working Assembly LLC
Designer	Billur Eda Bilgi
Description(English)	Public School 9 encourages exploration to help students achieve lifelong success, as celebrated in its mosaic “Man in Space”. The challenge was for PS9’s new identity to embody the spirit of exploration while highlighting its academic excellence as well as being easy for teachers to use. The new system is anchored in a simple grid and illustrations with an intentional misprint effect. The type system combines an academic yet approachable serif with a bold sans inspired by 1970s/80’s sci-fi paperbacks. The result is a simple yet striking brand identity which reflects PS9’s core values.
Website	theworkingassembly.com
Positive Comments
Judging Comments	Public School 9’s new identity captures its spirit of exploration while showcasing academic excellence. Built on a simple grid and playful illustrations with a misprint effect, it pairs a scholarly serif with a bold sans inspired by vintage sci-fi paperbacks. The system is easy for teachers to use and visually striking, earning praise for reflecting PS9’s values in a distinctive, approachable way.

1. in Industrial
   

   One touch Emergency descent device

2. in Industrial
   

   Snow Leopard

3. in Industrial
   

   Midnight

4. in Industrial
   

   Blank

5. in Industrial
   

   Dooo

6. in Industrial
   

   EE GO

7. in Industrial
   

   Green Post it

8. in Industrial
   

   SPIMOS

9. in Industrial
   

   Thome the glow

10. in Industrial
    

    Crescent Moon Sofa

11. in Industrial
    

    O2 office chair

12. in Industrial
    

    Echoes of the East

13. in Industrial
    

    Clarii mini

14. in Industrial
    

    Multi purpose the Standing tableware

15. in Industrial
    

    H abyz HnX 1 Portable X Ray

16. in Industrial
    

    HSC360 Blender Truck

17. in Industrial
    

    Infinity X

18. in Industrial
    

    Rockid

19. in Industrial
    

    QLF Dental Care

20. in Industrial
    

    ZESTY. AI Pet Robot

21. in Industrial
    

    Milo

22. in Industrial
    

    Marine Regeneration The Power of Oyster Shells

23. in Industrial
    

    Inspo

24. in Industrial
    

    MICTA concept ankle brace

Designed by sketchbooks.co.kr / sketchbook5 board skin