Communication

Insecta Iridesse

Extra Form

Area	Singapore
Year	2023
Award	GOLD WINNER
Client	Fujifilm Business Innovation Singapore Pte
Affiliation	PLUS Collaboratives LLLP
Designer	PLUS Collaboratives
Description(English)	The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Description(Native)	The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Website	plus-group.sg/projects/insecta-iridesse-2
Positive Comments

1. in Space
   

   TEEBOX Changsha Wanda Plaza First Store

2. in Space
   

   Imposing Magnificence

3. in Space
   

   Verde Heights

4. in Space
   

   CLUB ON THE ROCK

5. in Space
   

   As gentle as jade

6. in Space
   

   Luminous Night

7. in Space
   

   Lucent Retreat in the Breeze

8. in Space
   

   HyperTanK

9. in Space
   

   Soft Glow Seren and Harmony

10. in Space
    

    Evergreen Nexus Wisma IJM

11. in Space
    

    Spatial Montage

12. in Space
    

    Jump into Joy

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