English

EXHIBITION


Space

Framescape

Extra Form
Area Chinese Taipei
Year 2025
Award WINNER
Affiliation CHUAN YU INTERIOR DESIGN
Designer CHUNG FU AN
Description(English) This project reimagines the eyewear retail space as a curated dialogue between industrial aesthetics and structural clarity. Departing from standardized formats, the design features floating display counters, semi-transparent rebar partitions, and high-CRI lighting to accentuate the tactile and visual qualities of each frame. Layers of light and shadow shape a dynamic rhythm that guides customer movement. A palette of iron and reclaimed wood introduces warmth and texture. Beyond function, the space offers an immersive experience that reflects the brand’s design-forward spirit and its belief in meaningful, sensory engagement.
Description(Native) 專案為一間以嶄新視角詮釋的眼鏡行空間設計。 業主希望打破傳統眼鏡行制式、冰冷的形象,創造一個具設計感與質感,也能讓顧客感到放鬆舒適的空間。因此,整體設計以「工業風格結合結構美學」為核心,融合材質語彙與燈光層次,營造出現代感十足且富有張力的視覺場域。 在展示櫃設計上,我們突破傳統方正、厚重的形式,重新塑造展示平台,營造「輕盈卻具張力」的視覺效果。長條型展示櫃透過結構比例與材料收邊技巧,將原本壓迫感強烈的櫃體,轉為具設計語言的焦點,不僅展現建築結構的美感,還能突顯商品特色。 空間區隔設計中,選用了鋼筋作為元素,構築出屏風般的半穿透結構。鋼筋不僅呼應工業風格,還為場域帶來若有似無的劃分感,使空間既有連貫性又不失機能界線。此設計巧妙地讓視線穿越,提升空間的通透感,讓顧客在移動中體會層次分明的節奏。 燈光設計是本案的重點之一。為呈現眼鏡的真實質感色彩,我們在主要商品區域選用高演色性照明設備,讓每副眼鏡在光線下展現材質細膩與設計感。周邊則運用投射型光源,透過光影的層次變化,為空間增添深度和節奏感,營造出立體且富有情境的氛圍。 在材質搭配上,我們選用了鐵件、舊木等質樸卻具溫度的素材,呈現工業風格中的溫潤調性,讓空間在理性與感性之間取得平衡。 從動線規劃、展示平台、空間分隔到燈光氛圍,每一個設計細節都回應了業主對「非制式、高質感」的期待。最終,這間眼鏡行不僅是一個商業空間,更是結合品牌理念與生活美學的場域。顧客在這裡體驗的不只是購物,而是一場融合視覺與感官的沉浸旅程。
Website www.chuan-yu.tw
Positive Comments
Judging Comments This eyewear retail design blends industrial elements with structural clarity, using floating counters, rebar partitions, and reclaimed wood for a warm yet modern feel. It earned praise for creating an immersive shopping experience that enhances product presentation and brand identity.
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