Communication

Public School 9 Brand Identity

Extra Form

Area	United States America
Year	2025
Award	WINNER
Client	Public School 9
Affiliation	The Working Assembly LLC
Designer	Billur Eda Bilgi
Description(English)	Public School 9 encourages exploration to help students achieve lifelong success, as celebrated in its mosaic “Man in Space”. The challenge was for PS9’s new identity to embody the spirit of exploration while highlighting its academic excellence as well as being easy for teachers to use. The new system is anchored in a simple grid and illustrations with an intentional misprint effect. The type system combines an academic yet approachable serif with a bold sans inspired by 1970s/80’s sci-fi paperbacks. The result is a simple yet striking brand identity which reflects PS9’s core values.
Website	theworkingassembly.com
Positive Comments
Judging Comments	Public School 9’s new identity captures its spirit of exploration while showcasing academic excellence. Built on a simple grid and playful illustrations with a misprint effect, it pairs a scholarly serif with a bold sans inspired by vintage sci-fi paperbacks. The system is easy for teachers to use and visually striking, earning praise for reflecting PS9’s values in a distinctive, approachable way.

1. in Space
   

   Chengdu Grand Tianfu

2. in Space
   

   Lintianshan Forestry Culture Park

3. in Space
   

   The Veil City Lounge

4. in Space
   

   Cloud of Luster

5. in Space
   

   Terra Cascade

6. in Space
   

   Xiangcheng Paradise Walk

7. in Space
   

   The PolyCuboid

8. in Space
   

   Hualien General Mansion 1936

9. in Space
   

   TRIANGLE HOUSE

10. in Space
    

    HabiTide

11. in Space
    

    Arcus

12. in Space
    

    Curve and Ground

13. in Space
    

    Starfield Coex Mall

14. in Space
    

    Soul Hambagu

15. in Space
    

    Shan Ding You Feng

16. in Space
    

    PARK O CIEL

17. in Space
    

    Upward House

18. in Space
    

    Unfolding Harmony

19. in Space
    

    Quiet Contemplation

20. in Space
    

    The Origin of Ikebana Transition Exhibition

21. in Space
    

    Jamitan. Crimson blossomed pond

22. in Space
    

    HAKUROU

23. in Space
    

    Moments of Magick

24. in Space
    

    Soft Echo

Designed by sketchbooks.co.kr / sketchbook5 board skin