Communication

Bomapp - Brand Identity Design

Extra Form

Area	Korea
Year	2020
Award	WINNER
Client	Bomapp
Affiliation	Bomapp
Designer	Taiyoon Lee, Juhee Kim
Description(English)	Bomapp is providing lifestyle insurance consulting service along with powerful policy administration & claim features. The company’s BX was designed to offer consistency in terms of MOT when users experience Bomapp’s core value and BX. Symbol, motif graphics, and overall design conveys the image of “embrace”, further strengthening the brand’s identity. The letter “B” of Bomapp’s logotype, was meticulously designed to reflect golden ratio. The design was made to be mathematically accurate for the image of trust and professionalism; the core value of insurance.
Description(Native)	보맵은 보험의 새로운 경험과 가치를 만들어가는 모바일 보험 유통 플랫폼입니다. Bomapp은 다양한 라이프스타일 보험 컨설팅과 조회 및 청구 할 수 있는 핵심 가치와 브랜드 경험을 고객 접점에서 일관되게 경험할 수 있도록 브랜드 경험 디자인을 진행하였습니다. Bomapp의 심벌, 모티프그래픽 등 전체적인 디자인은 ‘포용’을 연상시키는 방식으로 브랜드의 정체성을 확고히 합니다. 숫자로 커뮤니케이션을 이루는 보험시장의 성격을 반영하기 위해 우리는 철저히 계산된 룰에 의해 B를 포용하고 감싸주는 라인으로 디자인된 BOMAPP의 로고타이프는 신뢰와 전문적인 브랜드 이미지를 전달합니다.
Website	www.bomapp.co.kr
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