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Insecta Iridesse

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Country Singapore
Year 2023
Award GOLD WINNER
Client Fujifilm Business Innovation Singapore Pte
Affiliation PLUS Collaboratives LLLP
Designer PLUS Collaboratives
Description(English) The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Description(Native) The project disrupted how colours and prints are traditionally presented by the print industry. To demonstrate Fujifilm’s specialty metallic ink, we designed a 2-part immersive fictional print experience. It was reimagined into a fictional explorer’s journal documenting the finding of gem-like insects with drawings, maps, news clippings and money that showcased specialty metallic inks of gold, white and silver on different paper stocks. 3D iridescent gem-like insects, crafted almost entirely of paper, encouraged print industry leaders to inspect up close using their familiar trade tool, loupe, which transcended their imagination.
Website plus-group.sg/projects/insecta-iridesse-2
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