Communication

Bomapp - Brand Identity Design

Extra Form

Country	Korea
Year	2020
Award	WINNER
Client	Bomapp
Affiliation	Bomapp
Designer	Taiyoon Lee, Juhee Kim
Description(English)	Bomapp is providing lifestyle insurance consulting service along with powerful policy administration & claim features. The company’s BX was designed to offer consistency in terms of MOT when users experience Bomapp’s core value and BX. Symbol, motif graphics, and overall design conveys the image of “embrace”, further strengthening the brand’s identity. The letter “B” of Bomapp’s logotype, was meticulously designed to reflect golden ratio. The design was made to be mathematically accurate for the image of trust and professionalism; the core value of insurance.
Description(Native)	보맵은 보험의 새로운 경험과 가치를 만들어가는 모바일 보험 유통 플랫폼입니다. Bomapp은 다양한 라이프스타일 보험 컨설팅과 조회 및 청구 할 수 있는 핵심 가치와 브랜드 경험을 고객 접점에서 일관되게 경험할 수 있도록 브랜드 경험 디자인을 진행하였습니다. Bomapp의 심벌, 모티프그래픽 등 전체적인 디자인은 ‘포용’을 연상시키는 방식으로 브랜드의 정체성을 확고히 합니다. 숫자로 커뮤니케이션을 이루는 보험시장의 성격을 반영하기 위해 우리는 철저히 계산된 룰에 의해 B를 포용하고 감싸주는 라인으로 디자인된 BOMAPP의 로고타이프는 신뢰와 전문적인 브랜드 이미지를 전달합니다.
Website	www.bomapp.co.kr
Positive Comments

1. in Industrial
   

   BRUSE

2. in Industrial
   

   EPICURSUS

3. in Industrial
   

   EASY TRIP

4. in Industrial
   

   Recyclable Battery Package

5. in Space
   

   Enchanting Snowflakes Christmas Installation

6. in Industrial
   

   Bonocle braille phygital device

7. in Space
   

   Mine Shade

8. in Space
   

   Gathered Pieces

9. in Communication
   

   Miwon Font An old letter tastes better

10. in Industrial
    

    Overall hidden button sports water cup

11. in Industrial
    

    Outdoor travel cutlery box

12. in Industrial
    

    mosery

13. in Communication
    

    LIVE BEFORE MARRIAGE Visual Branding

14. in Space
    

    Made Lim

15. in Industrial
    

    Eye Care Stick

16. in Industrial
    

    mini washer and dryer

17. in Communication
    

    Bank of Taiwan

18. in Space
    

    Mancave

19. in Space
    

    Magma Hot Pot

20. in Space
    

    MaruMaru Lash

21. in Communication
    

    Tealog

22. in Space
    

    Immersion in light and shadow

23. in Space
    

    Just Right

24. in Communication
    

    ROMANMEAL Whole Grain Breads

25. in Space
    

    Feastia

26. in Industrial
    

    STAGE

27. in Industrial
    

    SIDANDA KIDS Baby Shape Pillow

28. in Industrial
    

    Baby professional anti colic bottle set

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