Industrial

“Shaking” Ointment Package

Extra Form

Country	China
Year	2020
Award	GOLD WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	Zhang Jian Design Studio
Designer	Chen Sijie, Tan Yingyi, Duan Hongli, Xu Mengzhen
Description(English)	Generally, after using the ointment for a period of time, the remaining ointment will be concentrated in the middle and lower part of the tube. So it often needs to shake the tube to move the ointment to the front. This design extends an obvious semi-circular sign at the end of the tube. The flat, thumb-like shape is the most suitable place to pinch when shaking the tube. The design of this sign makes ointment shaking more smoothly.
Description(Native)	这是一款对普通药膏软管的改良设计。通常情况下，药膏在使用一段时间后，我们会遇到这样一个问题，剩余的药膏会集中在软管的中下部，这时我们常常需要甩动软管使药膏移动到软管的前端，这样更方便我们挤出剩余的药膏。于是我们根据这一点对原来的药膏软管进行了改良设计。 这款设计在软管的尾部延伸出一个明显的半圆形标牌，扁平的形状是甩动软管时最适合捏握的部位。当我们想要挤出位于中下部的药膏时，就会下意识的捏住尾部的半圆形标牌甩动药膏，这时软管尾部的药膏就能够被甩到头部挤出。这个标牌的设计让甩动软膏的行为变得更加流畅。产品采用了蓝色与红色两种的颜色来区分它们不同的功效。 传统的外用药剂包装方式上，产品品质感差，技术水平低，消费者体验不佳。对外用药剂的包装方式进行改进，提出创新的解决方案，为未来外用药剂包装方式的改进提出建议。
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