Communication

Half note jazz club

Extra Form

Country	Korea
Year	2024
Award	GOLD WINNER
Affiliation	Sungshin Woman university
Designer	Yoon Chaewon, Lee Subin
Description(English)	Half Note Jazz Club is a brand that proposes unique moments that escape daily fatigue and monotony through coffee and whiskey. The brand value of Half Note Jazz Club is conveyed through the slogan "Just feel the jazz". The Half Note Jazz Club consists of three conceptual custom services. (1) Classic Concept: Relaxation - New Orleans in midday / (2) Modern Concept: Quiet and Calm - LA Dawn / (3) Free Concept: Vibrant, Attractive - New York City at Night. Using the score as a graphic motif, it switches auditory elements such as free jazz melodies to vision. Complete a sensuous day through the "Half Note Jazz Club" in everyday life.
Description(Native)	하프노트 재즈클럽은 재즈의 차별적 가치를 담은 커피와 위스키를 통해 일상의 피로와 단조로움으로 벗어난 색다른 순간을 제안하는 브랜드입니다. 하프노트재즈클럽의 브랜드 가치는 'Just feel the jazz'라는 슬로건을 통해 재즈를 온몸으로 느끼는 경험을 전달합니다. 하프노트 재즈클럽은 총 세 가지 컨셉의 커스텀 서비스로 이루어져 있습니다. (1) 클래식 컨셉 : 여유로움-한낮의 뉴올리언스 / (2) 모던 컨셉 : 조용하고 차분한-LA의 새벽녘 / (3) 프리 컨셉 : 생동감, 매혹적-뉴욕의 밤거리. 이러한 컨셉은 디자인에서 활용된 미니멀한 패키지와, 톤온톤 컬러, 다양하게 변주되는 그래픽 요소들을 통해 확인할 수 있습니다. 특히 악보를 그래픽 모티브로 활용하여 자유로운 재즈의 선율과 같은 청각적인 요소를 시각으로 전환합니다. 평범한 일상 속 ‘하프노트 재즈클럽’을 통해 감각적 하루를 완성해보세요.
Positive Comments
Judging Comments	Half Note Jazz Club excels in creating unique, sensory experiences through its coffee and whiskey offerings, embodying the brand's "Just feel the jazz" slogan. Its three conceptual services—Classic, Modern, and Free—capture the essence of different jazz atmospheres. The innovative use of musical motifs to enhance the ambiance earned it the Gold Winner title, showcasing its exceptional creativity and brand storytelling.

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