Communication

Unusual Wrappers

Extra Form

Country	Chinese Taipei
Year	2024
Award	GOLD WINNER
Affiliation	National Taiwan University of Arts
Designer	Sung Tzu Hsi, Liu I Tung, Peng Hsiu Chieh, Sim Yi Xin, Hung Yu Ru
Description(English)	From the appearance of the wrapping paper—structure, pattern, and material improvement—to optimizing interactions with human behavior such as wrapping, unpacking, and delivery. Unusually Useful Wrapping Paper focuses on ease of use; Unusually Fun Wrapping Paper adds interactivity to gatherings; Unusually Reusable Wrapping Paper merges structural reorganization and reuse; Unusually Hard to Find Wrapping Paper combines patterns with gift-giving scenarios; Unusually Secretive Wrapping Paper enhances the communicability of packaging information through experimental methods; Unusually Structural Wrapping Paper challenges existing paper structures.
Description(Native)	「非常包裝紙」從包裝紙的外觀：結構、花紋、材質改良到考量與人的行為互動性：包、拆、送等行為、情境進行優化。 我們設計了七個系列的包裝紙：非常好用的包裝紙思考易用性；非常好玩的包裝紙增添聚會的互動性；非常愛地球的包裝紙結合紙張結構重組與重複循環利用的概念；非常難找到的包裝紙結合日常衣著花紋與送禮情境；非常機密的包裝紙以實驗性手法增加資訊的傳達性；非常結構的包裝紙挑戰並重塑紙材結構。 「非常包裝紙」透過觀察送禮文化中的行為，提出問題、分析問題，並將解法推演至設計實作上。手法從平面設計橫跨至印刷加工、改造結構與材質，重構包裝，希望顛覆大眾對包裝紙的想像，利用設計重新定義包裝紙的功能與美學，為其注入更多創新與可能性。
Positive Comments
Judging Comments	This concept design excels by enhancing the functionality and interactivity of wrapping paper. It addresses user experience from wrapping to unpacking, with categories like ease of use, reusability, and structural innovation. Its thoughtful approach to improving wrapping paper interactions and aesthetics earned it the Gold Winner title for its creativity and practicality.

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