Communication

HAOK TV Idents 2019

Extra Form

Country	Korea
Year	2019
Award	GOLD WINNER
Client	EHK E&S
Affiliation	BICTURE
Designer	LEE EUN WOO
Description(English)	The overall design motif is a shape of gathering mouth when pronounces HA and O. It means gathering good people with 'HAOK'. As with family, friends and lovers, viewers and channels like you (好,HAO) are bound to gather in one place on any device. Channel 'HAOK' also has such an orientation. For our new channel 'HAOK', we have provided essential guidelines from logo design to video including ID, bumper and age notice. By combining local trends and global trends in Taiwan, we have created a channel design that can shake the minds of our customers.
Description(Native)	전체적인 디자인 컨셉은 HAO(好)의 HA와 O를 발음할 때 입이 둥글게 벌어졌다가 다시 작게 모이는 모양에서 모티브를 얻었으며, 이는 좋은 사람들을 한 곳으로 모아주는 모습을 상징합니다. 가족, 친구, 연인 들이 그러하듯 서로 좋아하는(好,HAO) 관계인 시청자와 채널은 어떤 디바이스에서든 한곳으로 모일 수 밖에 없습니다. 채널 'HAOK' 역시 그러한 지향점을 가지고 있습니다. 저희는 신생채널인 'HAOK'를 위하여 로고디자인부터 아이디, 범퍼, 연령고지 등의 영상까지 필수적인 가이드라인을 제시했습니다. 대만의 현지트렌드와 글로벌트렌드를 융합하여 저희가 분석한 소비자층의 마음을 흔들 수 있는 채널디자인을 만들었습니다.
Website	www.bicture.com
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