English

EXHIBITION


Communication

KINGKONGBAB

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Extra Form
Country KOREA
Year 2017
Award WINNER
Affiliation Hongik university
Designer DAEUN KANG
Description(English) King Kong Bab is a compound word of King, Kong (Korean word for soybean and rice), and Bab (Korean word for rice). By juxtaposing the popular character King Kong and the plan, the name emphasizes the benefits of soybean as one of the healthiest source for protein. We designed the character using the popular image of the King Kong, so that we can get closer to those who have a sense of rejection and prejudice to soybean. Packed full of nutrients, King Kong Bab is a simple and healthy convenience food that can be enjoyed anywhere, anytime.
Description(Native) 킹콩밥은 킹+콩밥, 킹콩+밥 의 합성어로 단백질 중 최고인 콩과 튼튼한 캐릭터의 킹콩을 상징화한다. 킹콩과 콩을 결합하여 캐릭터를 제작해 콩에 대한 거부감, 편견을 가지고 있는 사람들을 위해 좀 더 친숙하게 다가가고자 한다. 콩은 밭에서 나는 소고기 라고 불리울 정도로 다른 식물에 없는 9가지 필수 아미노산과 식이섬유, 비타민, 무기질 등이 들어 있는 영양 식품이다. 킹콩밥은 한 그릇에 담긴 컵밥의 형태로써 언제 어디서나 가볍게 즐길 수 있는 간편식이다. 밥 대신 즐길 수 있는 킹콩두유도 있다.
  1. Secret Garden

  2. Skynet

  3. Taichi

  4. Times Ocean Club House

  5. Vibration

  6. YI-XI-ZHI-JIAN (The space of Art therapy)

  7. H-Point (HP) and Mind Point (MP)

  8. Isn’t it great to be Alive!

  9. Moérie - Beauty Care

  10. Promes Brand Design

  11. China Tea Branding & Packaging Design

  12. Holly II Restaurant Brand Identity

  13. Brand Identity Younghi Pagh-Paan International Composition Prize

  14. Eogiya diyeocha

  15. Frame in Winter

  16. From scratch-the design of the exhibition

  17. Hidden Cliff Hotel & Nature Brand Design & Identity

  18. KAOHUO Logo

  19. Malaysian Festive Packaging Collection

  20. Parents-Kids Storytelling Handwash Bottle

  21. SounAD FAN

  22. the eyes

  23. Cang Inn

  24. Endless, Nameless (Constructions): Teppei Kaneuji

  25. Mind The Gap

  26. STPI Platform Projects: Haegue Yang

  27. BOLD(Man cave)Brand Book & Welcome Package design

  28. GRAPHOLOGY GENETICS_data visualization poster

  29. Han sip

  30. New York School Century of Design

  31. project E,go.(Everyone, get the opportunity.)

  32. Super Shooting-beat Festa(Water gun music festival)

  33. The 2017 product design graduation design exhibition

  34. Zien Art Space re-branding

  35. [ 4D Museum (Museum of Space) ] Museum Identity

  36. Angled books

  37. Collecting Asia

  38. Crystal Glass turn into The Grotesque

  39. Fourtu International Reggae Poster Contest 2015

  40. KINGKONGBAB

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