English

EXHIBITION


Communication

LIFEASE Brand Identity

.

Extra Form
Year 2016
Award WINNER
Affiliation Willer Design
Designer Ma Hao, Li Shaochen
Description(English) In the design process, we need to use figurative language to describe the healthy brand concept of LIFEASE, and establish an identification of the brand image. We will use the tender green buds as the basic element, giving fresh and healthy visual experience, and then form a circle in the center, combined with the three characters, namely, yuan, sheng and tang in a vertical column, which is on behalf of the Taoist concept that the way bears sensation, sensation bears memory, sensation and memory bear abstraction, and abstraction bears all the world. In the initiative of LIFEASE, people’s diet standard is rising. The overall brand image is less is more. All the packaging, handbags and posters are clean and elegant, which attracts more young clients that pay more attention to the quality of life.
Description(Native) 在设计过程中我们需要用形象化的语言阐述LIFEASE品牌的健康理念,树立具有识别性的品牌形象。我们将嫩绿色的叶芽作为基本元素,给人新鲜健康的视觉体验。然后中心环绕形成圆,配合“源”“生”“堂”三个字排成竖列组合,代表一生二,二生三,三生无形,生生不息的理念,体现在LIFEASE的的倡导下,人们的饮食水平不断提升。整体品牌形象偏向时尚简约,在所有包装、手提袋及海报上的应用干净优雅,利于给品牌带来更多注重生活品质的年轻消费群体。
Website http://vidoer.com
  1. Extend . Extending

  2. STINGRAY-waterjet Electronic Surfboard

  3. EZI, the DIY paper lighting

  4. SUNCUBATOR

  5. Bechou

  6. Care system for senior's residence "FLUGUN-S"

  7. Universal Design Platform System

  8. M1 Singapore Fringe Festival 2016 identity and promotional materials

  9. the Turnover Pacifier

  10. ‘SeptFest 2015’ identity and publicity materials

  11. Child-ish Beer Packaging

  12. Premium Titanium Dish

  13. Liptiquette

  14. Moni Longjing TEA-MOUNTEA

  15. PAOPAO Pet Manager

  16. Nuts Snack Series

  17. LIFEASE Brand Identity

  18. Flicka

  19. PICKLE

  20. Tools.

  21. Holder Battery

  22. Invert Spray

  23. Feel the baby kick

  24. MACAROON

  25. Lift-ring Battery

  26. DSIGN HAS TWO

  27. KaraBurner

  28. childbirth kit

  29. Roll Paper Core

  30. Eco tap

  31. UHPC(ultra Hybrid Persona Computer)

  32. Find an Available Clothhanger

  33. White Knives

  34. HOLOPEN

  35. LASURE [Laser+Measure]

  36. Shiny Bear

  37. SHARE

  38. Splash

  39. TEAR

  40. TACK IT EASY

Board Pagination ‹ Prev 1 ... 11 12 13 14 15 16 17 18 ... 20 Next ›
/ 20

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

About

K-Design Award breaks away from formative simplicity and complexity and grants true value on the potentials of creation into products as well as outstanding ideas which are specified with great design. With this aim in mind, we are anticipating different works, which consist of the best ideasandare created by designers, companies, design organizations, and design studios, that are constructed into exceptional forms of design.

 

 

 

Copyright ⓒ 2012 DESIGNSORI. All rights reserved.

 

Contact us

  • 2-5, Yangpyeong-dong 5-ga, Yeongdeungpo-gu, Seoul, Korea, 07207

Korea

  • Call : 82-70-4217-1933
  • Email : korea@kdesignaward.com

China

  • Email : china@kdesignaward.com

English

  • Email : info@kdesignaward.com