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EXHIBITION


Communication

Nuts Snack Series

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Extra Form
Year 2016
Award WINNER
Affiliation Gaenyeom Gongam
Designer Jungeun Yang
Description(English) The product line of the Nuts Snack Series has four types depending on seasoning mainly used. It was coated by several type of seasoning, so the actual pictures of nuts itself are difficult for the customers to guess about tasty and it affects their buying of the products. Therefore, packages are designed by using graphic illustration. As developing the image characterized by ingredients, the customer will be clearly guided to product information. The purpose of these illustration packages is to provide the product information to help the customer to easily choose their preference and enjoy the products through the motto,“fun and healthy”nuts.
Description(Native) Nuts Snack Series는 견과류 제조 전문회사에서 나온 스낵 형 견과 제품입니다. 일반적으로 견과 제품의 패키징에선 견과의 원물 사진을 이용하는 경우가 많은데, 이 Nuts Snack Series의 실제 원물의 모습은 제품의 맛을 알게 해주기가 어려웠습니다. 따라서 패키지의 그래픽을 제품의 느낌을 살린 일러스트레이션으로 표현하였고, 이것은 스낵 형으로 나오는 제품인 만큼 소비자층의 폭도 넓어, 타겟층을 아우르는 방법이었습니다. 각 제품에 사용된 견과류를 캐릭터화시켜주고, 재료로 쓰인 성분만을 그려서 제품이 어떻게 구성되어 있는지 알 수 있게 해주었습니다. 시리즈마다 성격에 맞는 색상과 컨셉을 잡아, 제품을 충분히 느낄 수 있도록 표현하면서 내러티브와 유머가 있는 일러스트를 통해 "재미있고 건강한" 견과 스낵을 보여주고자 했습니다.
Interview http://designsori.com/1039264
Website http://orison-yang.com
  1. EZI, the DIY paper lighting

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  3. Bechou

  4. Care system for senior's residence "FLUGUN-S"

  5. Universal Design Platform System

  6. M1 Singapore Fringe Festival 2016 identity and promotional materials

  7. the Turnover Pacifier

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  9. Child-ish Beer Packaging

  10. Premium Titanium Dish

  11. Liptiquette

  12. Moni Longjing TEA-MOUNTEA

  13. PAOPAO Pet Manager

  14. Nuts Snack Series

  15. LIFEASE Brand Identity

  16. Flicka

  17. PICKLE

  18. Tools.

  19. Holder Battery

  20. Invert Spray

  21. Feel the baby kick

  22. MACAROON

  23. Lift-ring Battery

  24. DSIGN HAS TWO

  25. KaraBurner

  26. childbirth kit

  27. Roll Paper Core

  28. Eco tap

  29. UHPC(ultra Hybrid Persona Computer)

  30. Find an Available Clothhanger

  31. White Knives

  32. HOLOPEN

  33. LASURE [Laser+Measure]

  34. Shiny Bear

  35. SHARE

  36. Splash

  37. TEAR

  38. TACK IT EASY

  39. ByeCAL

  40. Ice Shed

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