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Industrial

Remember some wine

Extra Form
Country China
Year 2023
Award WINNER
Affiliation China University of Technology Visual Communication Design
Designer CHEN YI HSUAN, SONG MU HUA, LING XING YING, HSU CHEN YU
Description(English) Taking the five cultural characteristics of the aborigines as the main theme, the totems, geometric figures, facial changes and other techniques of various tribal groups are used to create a sense of visual impact. We designed a different structural system for each festival, making the boring outer packaging more attractive. The vision of wine bottles and wine packaging needs a clue to see the detailed design inside. The modeling materials used in the packaging and paper materials are different. I want to make each packaging classic and unique!
Description(Native) 以原住民的五種祭典文化特色做為主籌,利用各部落族群圖騰、幾何圖形、臉部變化等技巧,打造視覺衝擊感。我們設計了每個祭典有不同的結構系統,讓枯燥乏味的外包裝又增添可看性。酒瓶及酒包裝的視覺需要仔戲端倪才能夠看出裡面的細節設計。在包裝、紙材上選用的造型料直都不一樣,想打造出每個包裝都是經典,獨一無二的! 火神祭 重生 包裝結構:為火向上延伸. 設計概念:利用三角形、太陽等⋯元素意象火為出發點製作,跟隨包裝的輪廓進行臉部表情搭配。 - 射耳祭 尊敬 包裝結構:為弓箭的尖端 設計概念:正面利用布農族服飾上的菱形、線型來製作臉孔,呈現出許多地方為有菱有角的設計視覺。 - 豐年祭 永續 包裝結構:為豐年祭典慶祝手拉手象徵意象。 設計概念:利用阿美族髮式羽毛特色及衣物、飾品都具有垂墜感來製作臉部造型。 - 年祭 感恩 包裝結構:為年祭原有的祭典活動的旗幟做發想。 設計概念:利用卑南族族群的頭巾及旗幟發想為臉的變化。 - 戰祭 保佑 包裝結構:發想自阿里山的頂端,勇士站在山上的樣貌。 設計概念:利用刀刃、武器的意象去做臉譜設計,加上鄒族人的傳統圖騰融合再一起。
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