Industrial

Easy-to-Read Ointment

Extra Form

Country	China
Year	2020
Award	WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	Zhang Jian Design Studio
Designer	Chen Yang, Li Yeqin, Duan Hongli, Xu Mengzhen
Description(English)	Squeeze causes the surface of tubes wrinkled and deformed when using aluminum ointments, making the drug directions difficult to identify. This design transfers the drug information from the tube to the lid so that patient can use it securely without suffering from the disturbance of information reading. In addition, ointments with larger lids are more differentiated and recognizable than the conventional ones, allowing consumers to quickly identify the products on the shelf or in the medical kit.
Description(Native)	通常来说，药用软膏是由铝管制作的，非常容易产生凹陷和变形。所以，当使用者在使用铝制药膏时，挤压的过程会导致管体表面出现褶皱和变形，依附在铝管上的药品信息因此变得不易识别，不便使用者阅读到药品的重要信息，可能会导致使用者用错药。 这款设计将药品信息从管体转移至盖子，使用者不必再担心挤压管体造成的形变会影响药品信息的读取。可以更加放心地随意挤压药膏。收纳的时候，可以将它立在桌面，提醒使用者及时用药。甚至在视线看不到的背包底部，也能用手准确地摸到这只药膏。在不影响药膏使用的情况下，便可以让使用者更准确地识别到药品信息。与此之外，加大盖子的药膏比普通药膏更具备差异化和辨识度，能够让消费者快速地在货架上或药箱中识别出该产品。
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