Communication

Goodbaby®Cold Medicine Package

Extra Form

Country	China
Year	2020
Award	GOLD WINNER
Client	China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Affiliation	JiaYi Design Co., Ltd.
Designer	Cao Xue, Wang Liang, Duan Hongli, Chen Jiayi, He Ge
Description(English)	This is a Chinese-made children cold medicine. This medicine needs to be used according to the age of the child, with the minimum dosage is half a bag. As we all known that most young children are very resistant to medication. Thus, we designed the cold medicine bags to cute animal figures with creases and in the form with double split bags. It is convenient for parents to tear and solve the problem of dividing medicine. Also, parents can hold the package as a cute animal puppet, which will improve children’s medication experience.
Description(Native)	这是一款中国产儿童专用感冒药，名为“小儿氨酚黄那敏颗粒”。该药品需要根据儿童年龄的不同来确定使用剂量，最小使用剂量为半袋，并且大多数低龄儿童对吃药十分抗拒。因此，我们将药品包装袋设计成带有折痕的可爱动物手偶，并采用双分袋的形式，便于家长取药，这可以解决绝大多数儿童需要分药的麻烦；药品包装袋可直接按压折痕变为可爱的动物手偶，达到包装二次利用的目的，以此让家长可以和孩子进行更多的互动，通过配合手偶讲故事或者做游戏，在儿童患病期间为他们带来更多的快乐，将痛苦的吃药转变为快乐的游戏，改善儿童的服药体验，为家长和孩子带来更多的人文关怀。该包装在市场上独树一帜，展现出企业的创新精神和以用户为本的核心理念。
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