Industrial

A piece of Handkerchief

Extra Form

Country	China
Year	2021
Award	WINNER
Client	China Resources Sanjiu Medical and Pharmaceutical Co.
Affiliation	Zhang Jian Design Studio
Designer	WangQiuyu
Description(English)	If arrange square handkerchief properly, it can pack everything as much as possible. Taking out the handkerchief to wrap the items is like returning to the original packaging source. As a new packaging method, the gauze handkerchief can be used as the outer packaging of the ointment. When you open a handkerchief, you can even smell the faint flavor of disinfectant on the inside of the handkerchief. This reappearance of memory returns to the drug attributes of ointment.
Description(Native)	方巾如果安排得当，可以包下一切可能的东西。在很久之前手帕作为人们的随身物品，除了日常使用，经常用来随手包裹东西，随手掏出手帕将物品包裹起来，回归质朴的包装本源；以全新的包装方式，改变现有对药膏等医用产品的包装呈现方式，纱布手帕作为药膏的外包装，在打开手帕那一刻，甚至能够闻到手帕内面上淡淡的消毒水味道，通过对纱布以及味道的记忆再现强调药品的属性；用手帕包裹住药膏，橡皮筋套在手帕上进行固定，手帕内面就是印刷的设计说明，对药品记忆的再现，回归药膏的药品属性。以一种最淳朴的包装形式来再次突破现有包装的固有印象，展现包装的多样和更多可能性，用手帕为载体，通过人们的使用行为记忆来解释新的包装意义，使用完随意的包裹住药膏放回，就像随手将手帕收起放入口袋。
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