Communication

Sea Devil Beer

Extra Form

Country	China
Year	2022
Award	WINNER
Affiliation	Sea Devil Beer
Designer	Song Yi Wen
Description(English)	The Sea Devil is a beer packaging which I made out of interest and wanted it to look more visually appealing. I came across a news story from 2014: researchers have photographed a female black horned monkfish for the first time.The black horned monkfish is known as a 'sea ghost' because of its unique appearance.Some people call it the 'Seadevil'. The face of the black-horned monkfish is based on a legendary Japanese demon, ⸺Banjo, which is a symbol of a jealous and vicious female.Illustration blends the street tattoo art and woodcut art, through the different expressions of the characters, tells a woman's story.
Description(Native)	海鬼鱼是我出于兴趣做的以海洋为主题的啤酒包装产品,希望它看上去较有视觉冲击力，具有神秘吸引人的气质。我找到一则2014年的新闻：研究人员在太平洋加州海岸蒙特利海底峡谷水域首次拍摄到了一条雌性黑角安康鱼。黑角安康鱼外形如怪物十分恐怖，有一个标志性的“大下巴”和“灯笼”，因其独特的长相也有人把它叫做“海鬼鱼”(Seadevil)，因为从来没有人注意过，我便把它确定为这次创作的主体。 插画将黑角安康鱼与日本传说中的一种鬼怪形象⸺般若（出自《源氏物语》，来历是人因为嫉妒心，象征着嫉妒凶恶的女性妖怪）。我提炼了般若的神态、獠牙与黑角安康鱼的形态进行融合，般若也给海鬼鱼增加更多的神秘气质。同时插画融入街头纹身艺术和木刻艺术，通过人物的不同表情，传达出一个女人的经历和故事。在啤酒下面的黑色条处，用简笔画简单描绘了故事的过程“女孩—幸福的女人—遭到背叛—遇到神秘力量—变成海鬼”。希望海鬼鱼啤酒能给热爱啤酒的人带来不一样的新鲜感觉。
Website	www.zcool.com.cn/u/19392254
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