Communication

BeYou Collagen

Extra Form

Country	Korea
Year	2024
Award	WINNER
Client	Kolmar Global
Affiliation	Kolmar Korea
Designer	PARK JI MIN, AN JI YEON, KIM HYUNG SANG
Description(English)	'BeYou' is an inner beauty collagen brand designed for women in their 40s and 50s seeking high-dose collagen, as well as trendsetters in their 20s and 30s who want a delicious and convenient option. The BI was developed as a logotype that captures the flexibility of collagen and the rhythm of a ribbon. The front layout of the package is organized to concisely convey the product's features and benefits. The product's unique technique is applied as an icon to effectively express its functionality and attributes. Also, the product's main pastel tone symbolizes beauty and tranquility, while the rose gold sub-color conveys elegance and maturity.
Description(Native)	'BeYou'는 프리미엄 고함량 콜라겐 섭취를 원하는 4050 여성에서부터 맛있고 간편하게 즐기기 원하는 2030 트렌드세터 모두를 위해 개발된 이너뷰티 솔루션 콜라겐 브랜드입니다. 고함량 콜라겐에 히알루론산+엘라스틴+세라마이드를 추가하여 과학적으로 설계된 이너뷰티 특화 제품이며, 피쉬콜라겐 특유의 비린맛 없이 맛있게 섭취할 수 있습니다. BI는 콜라겐의 유연함과 리본의 리듬감을 담은 로고타입으로 개발하였으며, 블랙 핫스탬핑으로 포인트를 주어 브랜드를 강조하였습니다. 패키지 전면의 정돈된 레이아웃을 통해 제품의 특징과 장점을 간결하게 전달하여 신뢰감을 줄 수 있도록 하였으며, 제품의 특장점인 3in1 Fusion Technique을 아이콘으로 적용하여, 제품의 기능과 속성을 효과적으로 표현하였습니다. 또한 제품의 메인 컬러인 파스텔톤의 부드러운 색감은 아름다움과 평온함을 상징하며, 서브 컬러인 로즈 골드는 우아함과 성숙한 느낌을 전달합니다. ‘BeYou’ 는 당신의 아름다움을 높이는 것뿐만 아니라, 라이프스타일과도 잘 어울리는 제품으로서, 아름다움을 찾는 여정을 함께 할 이너뷰티 브랜드가 될 것입니다.
Positive Comments
Judging Comments	'BeYou' is highly regarded for its design targeting women seeking high-dose collagen. The logotype captures collagen's flexibility and ribbon rhythm, while the package layout clearly conveys features and benefits. Pastel tones symbolize beauty and tranquility, with rose gold adding elegance. This design, blending functionality and aesthetics, earned it the Winner title.

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